Classic Explorers
A timeless identity and website for East Africa safari specialists
Client
Classic Explorers are East Africa safari specialists, crafting private and customised safaris across Kenya and the wider region for travellers who want the classic experience done with care.
- Role
- UI/UX Designer
- Year
- 2025
- Industry
- Travel
- Hospitality
- Ecotourism
- Scope
- Branding
- UX/UI Design
- Web Design
- Stack
- Figma
- Adobe Illustrator
- Adobe Photoshop
- Live site
- classic-explorers.com ↗
Challenge
[What did “classic” and “timeless” need to mean visually without tipping into old-fashioned? Where was the brand when they came to you?]
My Role
[What you owned and who you worked with.]
Brand Research & Insights
[Research approach and the findings that mattered:]
- [Finding one.]
- [Finding two.]
- [Finding three.]
Design Process & Deliverables
[Identity system and website — decisions, not features.]
Key elements of the system included:
- [Logo and wordmark.]
- [Typography.]
- [Colour.]
- [Photography direction.]
- [Site architecture and enquiry flow.]
-
Homepage -
Homepage, scrolled -
Safaris
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