Serian Geospatial
Positioning a drone-mapping company for enterprise clients
Client
Serian Geospatial is a Kenyan geospatial company offering commercial drone solutions, mapping and survey services — shaping possibilities with geospatial data for construction, agriculture and infrastructure clients.
- Role
- UI/UX Designer
- Year
- 2025
- Industry
- Geospatial
- Technology
- Surveying
- Scope
- Branding
- UX/UI Design
- Web Design
- Stack
- Figma
- Adobe Illustrator
- Live site
- serian.co.ke ↗
Challenge
[B2B technical services are a different design problem from consumer travel — the visitor is often justifying a purchase to someone else. What did the old brand and site fail to do for that visitor?]
My Role
[What you owned: research, identity, site design, developer handoff. Who else was involved.]
Brand Research & Insights
[How you learned about the audience — interviews, competitor review, sales conversations — and what it revealed:]
- [Finding one — e.g. prospects weren’t asking what Serian does, but whether Serian had done it for someone like them.]
- [Finding two.]
- [Finding three.]
[How these findings shaped the strategy.]
Design Process & Deliverables
[The identity system and the site — what was made, and the reasoning behind the key decisions.]
Key elements of the system included:
- [Logo and wordmark.]
- [Typography.]
- [Colour.]
- [Proof and trust: client logos, certifications, sample deliverables.]
- [Service architecture and enquiry path.]
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